![]() ![]() Similarly, Amazon’s interest in launching a subscription service for these toys is also motivated by being able to capture a recurring revenue stream. At the time, STEM toys were the second-most visited section and had seen the highest sales volume during the prior holidays. Of course, for Amazon, the launch of the new storefront wasn’t so much about trying to spark young minds and encourage learning, but to better capitalize on parents’ interest in the STEM toy trend in order to impact Amazon’s own bottom line. In 2015, the retailer launched the STEM Toys & Games Store as a destination for browsing through this type of product in a dedicated area. This isn’t Amazon’s first attempt at highlighting STEM toys on its site. ![]() The service is only available in the U.S., the website notes. From that point forward, a new item will arrive on a monthly basis. The first toy will arrive in under a week’s time with free shipping. To sign up, parents visit the STEM Club homepage, then select the age range of their child (3-4, 5-7 or 8-13). The subscription program won’t feature just any ol’ STEM toys, however, but will rather only include those that have recently launched or those that are exclusive to Amazon. And by “STEM,” of course, Amazon means the toys will be focused on the areas of science, technology, engineering and math. The retailer says it will hand-pick which toys are shipped, and will ensure the items are age-appropriate. ![]() Amazon today unveiled a new subscription program aimed at parents called STEM Club, which delivers educational toys to your home for $19.99 per month. ![]()
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